John Lewis Christmas Ad: Sisters' Holiday Journey

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Post on Nov 15, 2024

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John Lewis Christmas Ad 2022: A Sisterly Journey Through Time

The John Lewis Christmas advert has become a cherished tradition, evoking emotion and capturing the spirit of the season. In 2022, the retailer took a unique approach, focusing on the bond between sisters rather than the typical heartwarming animal narrative. Titled "The Beginner's Guide to Getting Lost," the advert follows two sisters, Lily and Maisie, on an imaginative adventure through time.

A Story of Sisterhood and Imagination:

The ad opens with Lily, a young girl struggling with the pressure of the holiday season. Feeling overwhelmed, she retreats to her room with her younger sister, Maisie. It's here that their journey begins, fueled by Maisie's boundless imagination. Together, they embark on a whimsical adventure through different eras, encountering iconic moments from Christmas past. They meet Victorian carolers, dance with flappers in the Roaring Twenties, and even share a cup of tea with a Victorian family.

More Than Just a Christmas Ad:

The ad's message goes beyond the traditional "buy our products" appeal. It celebrates the power of sisterhood, highlighting the unique bond and understanding that only siblings can share. It also encourages viewers to embrace the magic of the season, reminding us that the true spirit of Christmas lies in spending time with loved ones, creating memories, and letting our imaginations run wild.

Reception and Impact:

The "Beginner's Guide to Getting Lost" advert received mixed reactions. Some praised its unique storyline and departure from the usual animal-centric narratives. Others found it a bit too whimsical and lacking the emotional punch of previous years.

Regardless of individual opinion, the ad sparked conversation and contributed to the ongoing debate about the evolution of Christmas marketing. The choice to focus on a sisterly relationship rather than a traditional festive animal reflects a shift towards more diverse and inclusive storytelling.

A Lasting Impression:

Despite its mixed reception, John Lewis's 2022 Christmas advert remains a significant entry in the brand's history. It represents a bold attempt to break free from the expected and to explore new themes that resonate with a modern audience. By focusing on the power of sisterhood and the importance of imagination, the ad reminds us that Christmas is a time for connection, joy, and creating lasting memories with those we love.