John Lewis Drops Emotional Christmas Ad

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Post on Nov 15, 2024

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John Lewis Drops Emotional Christmas Ad, Leaving Shoppers Divided

John Lewis, the beloved British department store, has released its latest Christmas ad, and as usual, it's a tearjerker. This year's campaign, titled "The Beginner," follows the journey of a young boy learning to skate, inspired by his grandfather's love for the sport.

The ad, set to a haunting rendition of "The Christmas Song" by Nat King Cole, shows the boy's determination and struggles as he learns to skate, supported by his grandfather's patient encouragement. The heartwarming bond between the two, culminating in a magical moment on the ice, has left many viewers feeling both nostalgic and emotional.

However, the response to the ad has been mixed. Some viewers have praised the ad for its touching story and beautiful visuals, praising John Lewis for once again capturing the spirit of Christmas. "It's heartwarming, it's funny, it's relatable," wrote one commenter on social media. "John Lewis really know how to tug at your heartstrings."

Others, however, have criticized the ad for its predictability and lack of originality. "Another year, another John Lewis ad that's basically the same as last year's," one viewer complained. "It's all just so formulaic and predictable now."

Despite the divided opinions, the ad has certainly generated a lot of buzz and conversation online. This year, John Lewis has opted to feature a real family in the ad, a move that has been praised for its authenticity.

Whether you find the ad sentimental or simply predictable, there's no denying that John Lewis has once again become a talking point in the lead-up to Christmas. As the festive season unfolds, it remains to be seen whether the ad will boost John Lewis's sales and help to cement its reputation as the master of Christmas marketing.