Sisters Story: John Lewis Christmas Ad

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Post on Nov 14, 2024

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A Sister's Story: John Lewis' Heartwarming Christmas Ad for 2022

John Lewis, the British department store known for its sentimental Christmas ads, returned in 2022 with a tale of sisterly love and the magic of Christmas. The ad, titled "The Beginner's Guide to Getting Excited About Christmas," tells the story of Lily, a young girl who is struggling to get into the Christmas spirit. Her older sister, Katie, is determined to help her rediscover the joy of the season.

The ad opens with Lily looking glum, while Katie excitedly pulls out Christmas decorations and plans festive activities. Lily, however, remains indifferent. Through flashbacks, we see Katie's own childhood Christmases, filled with the excitement and joy of the holidays. This contrast highlights Lily's current apathy and the longing for those joyful memories.

As Katie tries various methods to rekindle Lily's Christmas cheer, including building a snowman and baking cookies, Lily remains unmoved. It's only when Katie shares a heartfelt story about their childhood Christmas tradition of "the Christmas wish" that Lily's spirit begins to flicker.

The story involves a special Christmas tree ornament, a bird with a wish attached to its feet. Each year, they would write their Christmas wishes on paper and attach them to the bird. This tradition symbolizes the power of hope and the magic of Christmas, even when things feel difficult.

Touched by Katie's story, Lily finally embraces the Christmas spirit. The ad ends with the sisters decorating the Christmas tree and writing their wishes, highlighting the importance of family, tradition, and remembering the true meaning of Christmas.

A Touch of Nostalgia and Heartfelt Emotion

John Lewis' 2022 ad excels at capturing the essence of the season with its heartwarming narrative and evocative visuals. The ad's nostalgic feel, referencing childhood Christmas memories, resonates with viewers of all ages.

The story of Lily and Katie's sisterly bond and their shared tradition serves as a reminder of the importance of family, love, and the power of hope. The ad effectively conveys the message that even when the Christmas spirit feels lost, it can be found again through simple acts of kindness, shared memories, and the magic of believing.

Beyond the Ad: A Campaign for Good

John Lewis also went beyond the ad, incorporating social media activations and partnering with charities to further spread the message of the campaign. This included the "Christmas Wish" initiative, encouraging people to share their own wishes for the season on social media.

The ad's success lies not only in its emotional appeal but also in its ability to connect with audiences on a deeper level, reminding us of the enduring power of hope and the joy of celebrating the season with loved ones. It's a testament to the fact that John Lewis continues to create Christmas ads that are both heartwarming and impactful, leaving a lasting impression on viewers long after the holiday season is over.