Two Sisters: The John Lewis Advert

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Post on Nov 14, 2024

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Two Sisters: A Deeper Dive into John Lewis' Heartwarming Christmas Advert

John Lewis Christmas adverts have become a cultural phenomenon, consistently delivering heartwarming narratives that resonate deeply with viewers. 2022's offering, "Two Sisters," continued this tradition, albeit with a slightly different approach than previous years. While previous ads often focused on grand gestures and fantastical elements, "Two Sisters" opted for a more intimate and relatable story, emphasizing the strength of sibling bonds and the quiet joy of shared experiences.

The advert follows the relationship of two sisters, Maya and her younger sister, Nina, through the years. We see them growing up together, sharing secrets, and navigating the inevitable sibling squabbles. The narrative isn't driven by a dramatic plot point, but rather by the accumulation of small, poignant moments that illustrate the depth of their connection. We witness their playful childhood interactions, the slightly strained teenage years, and the eventual blossoming of a mature, loving relationship. The focus isn't on a specific gift, but on the enduring gift of family and the unspoken language of sisterhood.

The advert cleverly uses music to amplify the emotional impact. The chosen song, "Together in Electric Dreams" by Philip Oakey and Giorgio Moroder, is a synth-pop classic that adds a layer of nostalgia and bittersweet sentimentality. The melody subtly underscores the passage of time and the evolving nature of the sisters' relationship, moving from carefree youth to adult responsibility. The absence of overly sentimental score allows the visuals and the subtle performances of the actresses to carry the emotional weight.

Unlike some previous John Lewis ads which featured fantastical elements or a clear narrative arc culminating in a significant gift, "Two Sisters" is more understated. This approach, however, proved effective in its own right. The advert's relatability stems from its portrayal of a commonplace yet profoundly meaningful relationship. Many viewers found themselves reflecting on their own sibling relationships, recalling similar cherished memories and understanding the unspoken understanding that exists between sisters.

The advert also sparked discussion surrounding its representation of diverse families. The portrayal of a multiracial family felt natural and unforced, a welcome departure from previous years and a testament to the evolving social landscape. This inclusive representation further contributed to the advert's broader appeal and its ability to connect with a wider audience.

However, not all reactions were positive. Some critics argued that the advert lacked the magical, whimsical quality of its predecessors. Others felt that the emotional impact was less pronounced compared to past campaigns. These critiques highlight the inherent challenges in continuing a tradition that has set such a high bar for emotional resonance. Regardless of individual preferences, "Two Sisters" undeniably succeeded in generating conversation and contributing to the ongoing discussion surrounding the portrayal of family and relationships in advertising.

In conclusion, "Two Sisters" may not have been the most overtly spectacular John Lewis Christmas advert, but it succeeded in its aim of delivering a heartfelt and relatable story. Its strength lies in its understated portrayal of a deeply meaningful sibling relationship, underscoring the enduring power of family bonds and the quiet joys of everyday life. The advert's lasting impact will likely be felt not in the immediate buzz, but in the lasting memories and reflections it sparked in viewers across the country.